Yahoo Research has also set up a team of ethnographers, cognitive psychologists and sociologists to research new media experiences that will promote the formation of online communitie
We live in a software culture - that is, a culture where the production, distribution, and reception of most content - and increasingly, experiences - is mediated by software. And yet, most creative professionals do not know anything about the intellectual history of software they use daily - be it Photoshop, GIMP, Final Cut, After Effects, Blender, Flash, Maya, or MAX.