by ads looked random. We’d put an ad for a lawn mower next to diapers. We’d put a coupon for wineglasses next to infant clothes. That way, it looked like all the products were chosen by chance.
“And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons. She just assumes that everyone else on her block got the same mailer for diapers and cribs. As long as we don’t spook her, it works.”
Der Medienunternehmer Rupert Murdoch will nach Millionenverlusten künftig die Online-Nachrichtenangebote seines weltweiten Konzerns News Corporation kostenpflichtig machen.