%0 Conference Paper
%1 Broder07SemApp
%A Broder, Andrei
%A Fontoura, Marcus
%A Josifovski, Vanja
%A Riedel, Lance
%B SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
%C New York, NY, USA
%D 2007
%I ACM
%K advertising context semantic yahoo
%P 559--566
%R http://doi.acm.org/10.1145/1277741.1277837
%T A semantic approach to contextual advertising
%@ 978-1-59593-597-7
@inproceedings{Broder07SemApp,
added-at = {2009-03-02T12:49:34.000+0100},
address = {New York, NY, USA},
author = {Broder, Andrei and Fontoura, Marcus and Josifovski, Vanja and Riedel, Lance},
biburl = {https://www.bibsonomy.org/bibtex/231c8b1061806c9dd960672fec2fcb459/mediadigits},
booktitle = {SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval},
doi = {http://doi.acm.org/10.1145/1277741.1277837},
interhash = {00b18d6410840b4922e978f11a14ca08},
intrahash = {31c8b1061806c9dd960672fec2fcb459},
isbn = {978-1-59593-597-7},
keywords = {advertising context semantic yahoo},
location = {Amsterdam, The Netherlands},
pages = {559--566},
publisher = {ACM},
timestamp = {2009-03-02T12:49:34.000+0100},
title = {A semantic approach to contextual advertising},
year = 2007
}